1927
IT HAPPENED IN…1927
Charles A. Lindbergh flew the
Spirit of St. Louis from
New York to Paris in 33.5 hours.
Calvin Coolidge declined to be re-nominated for
President.
The highly popular first talking motion picture,
The Jazz Singer starring
Al Jolson, meant the movie industry was facing an expensive
investment in sound studios and theaters.
Shortly after Ford’s 15 millionth Model T rolled
off the assembly line, the Ford Motor Company spent six months and
$200 million retooling before introducing the Model A.
The first successful demonstration of television
took place in New York City.
Lockheed Aircraft Corporation and Pan American
Airways were founded.
Newly introduced products and inventions included
Cessna cantilever planes, iron lung respirators, automatic record
changing phonographs, electronic jukeboxes, homogenized milk, Gerber
Baby Food, Hostess Cakes, Wonder Bread, and PEZ candy.
Liquid sugar manufactured for industrial purposes
also found limited use for soft drinks.
7,630 U.S. soft drink bottling plants were in
operation. Per capita
consumption was 47.6 bottles.
This framed, reverse-on-glass sign has gold foil
letters on a black background.
(Figure
1927-01, reverse-on-glass sign, 8.0” x 16.0”)
Hires implemented an employee pension plan June 3,
1927.
(Figure
1927-01.5, die-cut cardboard sign, 10.0” wide x 9.25” tall)
A similar sign was produced to promote flavoring malted milk with Hires.
(Figure 1927-02, die-cut cardboard sign)
(Figure 1927-03, paper sign,
4.0” x 15.5”)
This label-under-glass fountain syrup bottle has a
nickel-plated cap.
(Figure 1927-04,
label-under-glass fountain syrup bottle)
For the fiscal year ending September 30, 1927, Hires
reported sales of $3,296,655.
The company produced a $311,782 net profit, for a 9.46% profit
margin.
November 24, 1927 Hires announced the formation of a partnership with
the Frigidaire Corporation to expand their “Hires Iceless Drinking Water
Service” during 1928.