Chapter Directory - 1940s
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Charles E. Hires Company was listed on the New York Stock Exchange
Wartime economy greatly impacted numerous products, including Hires
Weekly Hires radio musical program inaugurated
Many returning veterans opened bottling plants
Hires introduced a Hires to You! magazine for employees and bottlers
Hires' first use of Applied Color Label (ACL) bottles
Hires placed increased emphasis on the licensing of franchisee bottlers
Product shortages continued to plague the soft drink industry
Increased emphasis on placing Hires' automatic dispensing machines
Hires logo with a check mark and "Made with ROOTS - BARKS - HERBS' began to replace "R-J Root Beer WITH REAL ROOT JUICES"
Hires' new 8 ounce, ACL bottle was introduced to attract "plus" business
"Got a minute? Have a Hires!" marketing slogan introduced
Hires Sugar Company in Cuba sold