Chapter Directory - 1950s
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Charles E. Hires, Jr. retired as president of Hires
Marketing promotion tied to a national upswing in square dancing popularity
Continued emphasis on licensing franchisee bottlers
"Real Oldtime Root Beer" marketing slogan introduced
Check mark logo replaced with the words "Since 1876"
Closure of several company-owned bottling and syrup plants began
32 year old Peter W. Hires named president of Hires
Famous Flag and American Indian Chief trading cards introduced
Increased emphasis on targeting "the teen-age market"
"Cool blue stripes" and a logo with Hires in a trapezoid introduced
Marketing promotion tied to baseball