1960

"Lighter! Drier!" Brighter!" advertising slogan and "Adventure in Refreshment" marketing theme introduced

Hires family sold their majority interest in Hires to Consolidated Foods

1961

New products included low calorie Hires Root Beer plus Cherry Cola, Ginger Ale, Grape, Grapefruit, Lemon & Lime, and Orange flavors

1962

Consolidated Foods sold their Charles E. Hires Division to Crush International Limited.  Hires became the "Hires Division" of Beverages International and headquarters moved from Philadelphia to Evanston, Illinois.

1963

1964

1965

1966

1967

1968

"The Hires Company" advertised "Hires invented root beer"

1969