1962
IT HAPPENED IN…1962
The U.S. national debt exceeded $300 trillion for
the first time.
The AFL-CIO initiated a nationwide movement for a
35 hour work week.
President Kennedy
revealed the U.S.S.R. was building missile and bomber bases in Cuba
and announced a blockade of Cuba effective October 24th.
Lt. Colonel John Glenn orbited the Earth aboard
Mercury capsule Friendship 7.
The twist dance craze started at The Peppermint
Lounge, a New York City dance club.
The Century 21 Exposition, a world’s fair at
Seattle, Washington, opened.
90% of U.S. households had at least one
television set.
K-Mart and Wal-Mart opened their first stores.
A nude model shown in a
Harper’s Bazaar
advertisement created a national controversy.
Philip Morris introduced the “Marlboro Country”
advertising campaign.
4,208 U.S. soft drink bottling plants were in
operation.
(Figure 1962-01, die-cut,
cardboard sign)
The
Philadelphia Inquirer carried this obituary June 8, 1962:
HARRISON S. HIRES DIES AT 75, WAS EXECUTIVE
Harrison S. Hires, 75, former director and vice president of the
Charles E. Hires Co., died Wednesday at his home on Andover road,
Haverford. Mr. Hires, a
native Philadelphian, was the son of the late Charles E. Hires,
founder of the Hires Co.
Mr. Hires attended Haverford School and was graduated from Haverford
College in 1910. He had
been active in many educational and cultural organizations.
Among his former activities were the presidency of the
Philadelphia Drug Exchange, vice presidency of the Art Alliance, a
trusteeship with the Philadelphia College of Pharmacy and Science,
and the vice presidency of the Haverford College Alumni Association.
He was a member of the Franklin Inn Club, the American Humanist
Association, the American Association for the Advancement of Science
and the Franklin Institute, and formerly a member of the Haverford
Club and the Penn Club.
Mr. Hires wrote
Invitation and Other Poems,
and For My Children, a
book of essays, and numerous items for
Poetry Magazine.
Surviving are his wife, the former Christine Leland; two sons,
Richard W. and William L.; a daughter, Mrs. Richard H. Morgan; five
grandchildren; a brother, Charles E., Jr., and two sisters, Linda
and Clara. Services and
burial will be private.
(Figure 1962-02, metal sign,
4.0’ tall)
Quarter and half page advertisements featuring these images were placed
in Look,
Saturday Evening Post, and
TV Guide.
(Figure
1962-03, The
American Soft Drink Journal, June 25, 1962)
(Figure
1962-03.5, TV
Guide)
(Figure
1962-04, Canadian cardboard sign, 12.0" x 18.0")
Consolidated Foods Corporation sold their Charles E.
Hires Division to Crush International, Limited in 1962.
Hires’ headquarters were moved from Philadelphia, Pennsylvania to
Crush International’s home office in Evanston, Illinois.
Note this advertisement lists “The Hires Company – 2201 West Main
Street – Evanston, Ill.” due to the sale to Crush International.
(Figure
1962-05, The
American Soft Drink Journal, July 23, 1962)
By
the time this simple advertisement ran Hires had become the “Hires
Division” of Beverages International Inc.
(Figure
1962-06, The
American Soft Drink Journal, November 5, 1962)
(Figure
1962-07, Fountain syrup paper tag, 3.0" x 6.0")
This Masonite sign did double duty, advertising both Hires Root Beer and Orange Crush.
(Figure
1962-08, Hires Root Beer and Orange Crush sign, 26.0" x 18.5")