Hires To You headerThe Illustrated History of Hires Root Beer



The worst blizzard in 70 years delivered high winds, record low temperatures, and heavy snow to most of the U.S. and Canada east of the Rocky Mountains, causing 142 deaths. 

Race riots occurred in Chicago, Cleveland, and Atlanta.

Nearly 400,000 U.S. troops were in Southeast Asia by year end.

Miniskirts were a fashion rage, with hemlines as much as seven inches above the knee. 

Half of the 11 million televisions sold in 1966 were color sets.

Betty Friedan founded The National Organization of Women.

The first rare and endangered species list appeared.

Texas Instruments introduced its first hand-held calculator.

Use of LSD and other hallucinogens increased considerably.  “Psychedelic” came into popular use.

Newly introduced products and inventions included hand-held calculators, Mastercard and BankAmericard credit cards, and Pampers disposable diapers.

3,637 U.S. soft drink bottling plants were in operation.

The “Hires to you!” slogan was updated with the lettering style and colors from the new logo. 

(Figure 1966-01, cloth uniform patch, 3.25” x 3.25”)

The crown cap produced for the newly named “Diet Hires Root Beer” also displayed the new logo.

(Figure 1966-02, crown cap)

A late year promotion offered the choice of four different wristwatches to customers who mailed in $5.95 and 12 Hires crown cap cork liners per watch.  The offer expired December 31, 1966.

(Figure 1966-03, magazine advertisement)