1970
IT HAPPENED IN…1970
The U.S. military invaded Cambodia sparking a
countrywide shutdown of colleges and universities, violent
demonstrations, and deaths on two campuses.
The U.S., U.S.S.R., and 41 other nations ratified
a nuclear nonproliferation treaty.
The first major postal workers’ strike in U.S.
history lasted one week in March.
Widespread demonstrations against pollution
marked April 21st, the first Earth Day.
The Marshall University football team perished in
a DC-9 crash. All 75 on
board were killed.
The first New York City Marathon attracted 126
starters.
Network television premieres included “All My
Children,” “The Mary Tyler Moore Show,” “NFL Monday Night Football,”
and “The Partridge Family.”
President Nixon pledged “total war against
organized crime” when signing the Organized Crime Control Act.
The Supreme Court ruled the reduction of the
voting age to 18 was constitutional.
2,966 U.S. soft drink bottling plants were in
operation.
%20Hires%20Root%20Beer%20-%20cardboard%20hanger.jpg)
(Figure 1970-01, cardboard hanger)
%20Hires%20Root%20Beer%20-%20crown%20cap%20-%20white%20and%20orange%20on%20black.jpg)
(Figure 1970-02, crown cap)
This full page trade magazine advertisement mentions Hires promotions on “national TV – CBS, NBC, ABC – on such shows as ‘I Love Lucy,’ ‘The Beverly Hillbillies’ and ‘Bewitched.’” Once again the copywriter didn’t do his/her homework, claiming “So you get a root beer that’s better today than when Charles Hires invented root beer nearly 100 years ago.”
%20Root%20Beer%20says%20a%20lot%20about%20what%20you'll%20get%20out%20of%20it%20-%20The%20American%20Soft%20Drink%20Journal,%20March,%201970.jpg)
(Figure
1970-03, The
American Soft Drink Journal, March, 1970)
This advertisement expanded the list of
Hires-sponsored TV shows to include “The
Dating Game,” “Dream House,” and “Concentration.”
%20Root%20Beer%20-%20TV,%20radio,%20magazines,%20promotions%20-%20The%20American%20Soft%20Drink%20Journal,%20July,%201970.jpg)
(Figure
1970-04, The
American Soft Drink Journal, July, 1970)
Hires stickers were attached to thin metal plates to
create these door signs.
%20Hires%20Root%20Beer...Great%20With%20Food!%20PUSH%20and%20PULL%20door%20stickers%20on%20metal%20-%20Push.jpg)
%20Hires%20Root%20Beer...Great%20With%20Food!%20PUSH%20and%20PULL%20door%20stickers%20on%20metal%20-%20Pull.jpg)
(Figure 1970-05, Push and Pull
door signs, 5.0” x 6.5”)
The
edges of this embossed, metal sign were rolled to simulate the look of a
picture frame.
%20Hires%20Root%20Beer%20-%20embossed%20metal%20sign%20with%20rolled%20edge%20looking%20like%20a%20frame.jpg)
(Figure 1970-06, embossed
metal sign, 20.0” x 26.0”)
Another magazine advertisement claiming “Charles Hires invented root
beer nearly 100 years ago.”
%20Root%20Beer.%20%20There's%20nothing%20better.%20%20TV,%20radio,%20magazines,%20newspapers%20-%20The%20American%20Soft%20Drink%20Journal,%20October,%201970.jpg)
(Figure
1970-07, The
American Soft Drink Journal, October, 1970)
The Barker Company manufactured more metal thermometers for Hires in 1970. Their 1966 version displayed a temperature range of -70° to +120° Fahrenheit, while this 1970 version displays a temperature range of -80° to +120° Fahrenheit.
%20Root%20Beer%20-%20metal%20thermometer.jpg)
(Figure
1970-08,
metal thermometer, 17.0" x 4.75")