Hires To You headerThe Illustrated History of Hires Root Beer



The U.S. military invaded Cambodia sparking a countrywide shutdown of colleges and universities, violent demonstrations, and deaths on two campuses.

The U.S., U.S.S.R., and 41 other nations ratified a nuclear nonproliferation treaty.

The first major postal workers’ strike in U.S. history lasted one week in March.

Widespread demonstrations against pollution marked April 21st, the first Earth Day.

The Marshall University football team perished in a DC-9 crash.  All 75 on board were killed.

The first New York City Marathon attracted 126 starters.

Network television premieres included “All My Children,” “The Mary Tyler Moore Show,” “NFL Monday Night Football,” and “The Partridge Family.”

President Nixon pledged “total war against organized crime” when signing the Organized Crime Control Act.

The Supreme Court ruled the reduction of the voting age to 18 was constitutional.

2,966 U.S. soft drink bottling plants were in operation.

(Figure 1970-01, cardboard hanger)

(Figure 1970-02, crown cap)

This full page trade magazine advertisement mentions Hires promotions on “national TV – CBS, NBC, ABC – on such shows as ‘I Love Lucy,’ ‘The Beverly Hillbillies’ and ‘Bewitched.’”  Once again the copywriter didn’t do his/her homework, claiming “So you get a root beer that’s better today than when Charles Hires invented root beer nearly 100 years ago.”

(Figure 1970-03, The American Soft Drink Journal, March, 1970)

This advertisement expanded the list of Hires-sponsored TV shows to include “The Dating Game,” “Dream House,” and “Concentration.”

(Figure 1970-04, The American Soft Drink Journal, July, 1970)

Hires stickers were attached to thin metal plates to create these door signs.

(Figure 1970-05, Push and Pull door signs, 5.0” x 6.5”)

The edges of this embossed, metal sign were rolled to simulate the look of a picture frame. 

(Figure 1970-06, embossed metal sign, 20.0” x 26.0”)

Another magazine advertisement claiming “Charles Hires invented root beer nearly 100 years ago.” 

(Figure 1970-07, The American Soft Drink Journal, October, 1970)