Hires To You headerThe Illustrated History of Hires Root Beer

1971 

IT HAPPENED IN…1971

Cigarette advertising on radio and television was banned effective January 1, 1971.

The U.S. continued to disengage from combat in Vietnam.

Unemployment rose to 6%, inflation was above 4% for the year, and U.S. imports exceeded exports for the first time during the Twentieth Century. 

The average U.S. taxpayer gave the government $400 for defense, $125 to fight the Vietnam War, $40 for highway construction, $30 for space exploration, and $315 for health activities ($7 for medical research).

A Southern California earthquake killed 65 and caused $500 million in property damage.

The U.S. Postal Service was reorganized as a semi-independent corporation.

Congress authorized a federal bailout of Lockheed Aircraft Corporation.

Newly introduced products and inventions included soft contact lenses, e-books, karaoke machines, and the Intel 4004 microchip.

2,832 U.S. soft drink bottling plants were in operation.

This window decal measures 8.0" wide.

(Figure 1971-01, window decal, front)

(Figure 1971-01, window decal, back)

(1971-02, tin sign with blackboard, 19.25” x 21.25””)

(Figure 1971-03, pinback button, 3.0” diameter)

(Figure 1971-04, paper sign, 22.0” x 9.0”)

(Figure 1971-05, paper sign, 18.0” x 12.0”)

Beverages International, Inc. assigned item No. 4450-C to this formed plastic wall calendar.

(Figure 1971-06, 3-D plastic calendar, 13.75” tall x 6.0” wide x 1.0” thick)

(Figure 1971-06.5, plastic pocket protector)

The glass rod is missing from this metal thermometer.

(Figure 1971-07, metal thermometer, 17.0” x 4.75”)

Each of these aluminum thermometers is 12.0” in diameter.

(Figure 1971-08, aluminum thermometer)

(Figure 1971-09, aluminum thermometer)

(Figure 1971-10, aluminum thermometer)

A 16.0” square, electric wall clock with the identical “TAKE Hires ROOT BEER” wording and mug image was also produced.

(Figure 1971-11, paper soda fountain hat)

(Figure 1971-12, plastic litter bag)

(Figure 1971-13, plastic, electric wall clock, 16.0" x 16.0" x 1.5")

(Figure 1971-14, glass mug, 5.0" tall x 3.0" base diameter)

The base of this light aqua, 28 ounce, No Deposit - No Return, Applied Color Label bottle bears a date code indicating the bottle was manufactured in 1971.  Otherwise the label contains design elements seemingly randomly chosen from multiple years.  The label states "BOTTLED UNDER AUTHORITY OF HIRES DIVISION, BEVERAGES INTERNATIONAL INC. EVANSVILLE, ILLINOIS" even though the "Hires Division" name had been dropped several years earlier.  Reference to "Genuine" Hires Root Beer stopped after 1969 and re-started again in 1974, yet this 1971 bottle has "Genuine" as part of the logo.  The vertical lines continue the background "wood grain" effect initiated in 1969. 

(Figure 1971-15, No Deposit - No Return 28 ounce ACL bottle)