1972
IT HAPPENED IN…1972
Inflation subsided as unemployment decreased and
economic growth improved.
Screening of passengers and their luggage became
mandatory on all U.S. airline flights.
Congress passed the Equal Rights (27th)
Amendment to the U.S. Constitution prohibiting discrimination on the
basis of sex. By year
end 22 of the required 38 states had ratified it.
Hurricane Agnes hit the East Coast killing 127
and causing $1 billion in property damage.
Police charged five men with burglarizing
Democratic Party headquarters at the Watergate apartment complex in
Washington, D.C.
Arab terrorists killed two Israeli coaches and
nine Israeli athletes at the Summer Olympic Games in Munich,
Germany. Frank Shorter
of the U.S. won the men’s Olympic marathon.
President Nixon was reelected in the largest
Republican landslide in history.
Life
magazine suspended operations at year end after 36 years of weekly
publication.
The Environmental Protection Agency ordered a
near-total ban on DDT.
Major league baseball players struck for the
first time in history, returning only after team owners agreed to
increase players’ pensions.
Network television premieres included “Sanford &
Son,” “Maude,” “The Waltons,” “The Bob Newhart Show,” and “M*A*S*H.”
Compact discs were introduced.
A McDonald’s restaurant operator in Santa
Barbara, California created the Egg McMuffin.
Federal Express introduced the world’s first
overnight delivery service.
Nike, Inc. was founded in Portland, Oregon.
Atari introduced “Pong,” the first commercially
successful video game.
The state of Oregon passed the first U.S.
beverage container deposit law.
2,729 U.S. soft drink bottling plants were in
operation.
Once again a copywriter claimed “People first fell in
love with Hires in 1870, the year Hires invented root beer.”
Note addition of the words “DRAFT style” above the Hires logo on the
illustrated bottle and can.
A small portion of the bottom of the illustrated page was trimmed away.
(Figure
1972-01, The
American Soft Drink Journal, January, 1972)
This heavy, flint glass mug has a white applied color label.
(Figure
1972-01.5, ACL mug, 5.0" tall)
The face of this plastic-faced, electric wall
clock has been illuminated internally
by incandescent light bulbs.
(Figure 1972-02, electric wall clock)
(Figure 1972-02.5, full 32 ounce bottle with paper labels)
(Figure 1972-02.5, crown cap on full 32 ounce bottle with paper labels)
(Figure 1972-03, 28 ounce, one way bottle paper label)
Here's an example of the 28 ounce one way bottle (no deposit-no return) paper label affixed to an amber, glass bottle manufactured by the Glenshaw Glass Company of Glenshaw, Pennsylvania in 1972. The closure is an aluminum, threaded cap.
(Figure 1972-03.2, 28 ounce, amber. one way bottle)
(Figure 1972-03.5, cloth uniform patch, 3.75" x 3.0")
(Figure 1972-04, decal)
(Figure 1972-04.5, cloth patch, 5.75" x 6.0")
(Figure 1972-05, quarter page
magazine advertisement)
Although this looks like a celluloid pinback button, it is actually a blank button with an attached "DRAFT style Hires ROOT BEER" decal.
(Figure 1972-05.5, pinback
button, 3.0" diameter)
(Figure 1972-06,
battery-operated, can-shaped, transistor radio, 5.0” x 2.5”)
Paper body and neck labels were updated with the "DRAFT style" logo picturing a foaming mug, as illustrated on this full quart.
(Figure 1972-06.5, full 32 ounce bottle)
Time has taken its toll on the paper label affixed to this one gallon, amber glass bottle of "DRAFT STYLE Hires ROOT BEER FOUNTAIN SYRUP." The base of the bottle bears a 1972 date code.
(Figure 1972-06.8, one gallon Fountain Syrup bottle)
This
“Junior Bottlers” kit was distributed by Midwestern Winemakers Inc. in
Cedar Falls, Iowa. Billed
as a “DO-IT-YOURSELF NON-ALCOHOLIC BEVERAGE KIT,” the assembled contents
included a 3 ounce bottle of Hires Root Beer Extract, plastic bottle
caps, extracts for making
wild cherry, sarsaparilla, and ginger beer beverages, and printed
instructions. The pictured
kit retailed for $5.99 at J. C. Penney Company stores.
(Figure 1972-07, “Junior
Bottlers’ kit, carton closed)
(Figure 1972-07, “Junior
Bottlers’ kit, carton open)
A. W. P. Cases in Newport, Arkansas manufactured this wooden case for the Variety Club Beverage Company in Toledo, Ohio in 1972 (note the "72" date stamp on the inside panel). Given the weight of the four six-packs of Hires bottles the case held, tin bands were nailed to the corners for added strength. For an unknown reason the designer had the side panels marked with the word Hires including a slanted "i" even though the parent company ceased using the slanted i” in 1931.
(Figure 1972-08, wooden case,
18.0" x 11.75" x 5.625")
A red on yellow color scheme was used for this very similar wooden case manufactured for Squirt Vernors Inc. in Buffalo, New York. The opposite side panel advertizes Squirt.
(Figure 1972-08.5, wooden case)
(Figure 1972-09, magazine
advertisement, 8.0" x 11.0")