Hires To You headerThe Illustrated History of Hires Root Beer

1972 

IT HAPPENED IN…1972

Inflation subsided as unemployment decreased and economic growth improved.

Screening of passengers and their luggage became mandatory on all U.S. airline flights.

Congress passed the Equal Rights (27th) Amendment to the U.S. Constitution prohibiting discrimination on the basis of sex.  By year end 22 of the required 38 states had ratified it.

Hurricane Agnes hit the East Coast killing 127 and causing $1 billion in property damage.

Police charged five men with burglarizing Democratic Party headquarters at the Watergate apartment complex in Washington, D.C. 

Arab terrorists killed two Israeli coaches and nine Israeli athletes at the Summer Olympic Games in Munich, Germany.  Frank Shorter of the U.S. won the men’s Olympic marathon. 

President Nixon was reelected in the largest Republican landslide in history.

Life magazine suspended operations at year end after 36 years of weekly publication.

The Environmental Protection Agency ordered a near-total ban on DDT.

Major league baseball players struck for the first time in history, returning only after team owners agreed to increase players’ pensions.

Network television premieres included “Sanford & Son,” “Maude,” “The Waltons,” “The Bob Newhart Show,” and “M*A*S*H.” 

Compact discs were introduced.

A McDonald’s restaurant operator in Santa Barbara, California created the Egg McMuffin.

Federal Express introduced the world’s first overnight delivery service.

Nike, Inc. was founded in Portland, Oregon.

Atari introduced “Pong,” the first commercially successful video game.

The state of Oregon passed the first U.S. beverage container deposit law.

2,729 U.S. soft drink bottling plants were in operation.

Once again a copywriter claimed “People first fell in love with Hires in 1870, the year Hires invented root beer.”  Note addition of the word “DRAFT” above the Hires logo on the illustrated bottle and can.  A small portion of the bottom of the illustrated page was trimmed away.

(Figure 1972-01, The American Soft Drink Journal, January, 1972)

The Hires logo on this plastic-faced, electric wall clock reveals another subtle change, with expansion of the description from “DRAFT” to “DRAFT style.”  The face of the illustrated clock has been illuminated internally by incandescent light bulbs.

(Figure 1972-02, electric wall clock)

(Figure 1972-03, 28 ounce, no deposit-no return paper label)

(Figure 1972-04, decal)

(Figure 1972-05, quarter page magazine advertisement)

(Figure 1972-06, battery-operated, can-shaped, transistor radio, 5.0” x 2.5”)

This “Junior Bottlers” kit was distributed by Midwestern Winemakers Inc. in Cedar Falls, Iowa.  Billed as a “DO-IT-YOURSELF NON-ALCOHOLIC BEVERAGE KIT,” the assembled contents included a 3 ounce bottle of Hires Root Beer Extract, plastic bottle caps,  extracts for making wild cherry, sarsaparilla, and ginger beer beverages, and printed instructions.  The pictured kit retailed for $5.99 at J. C. Penney Company stores. 

(Figure 1972-07, “Junior Bottlers’ kit, carton closed)

(Figure 1972-07, “Junior Bottlers’ kit, carton open)

A. W. P. Cases in Newport, Arkansas manufactured this wooden case for the Variety Club Beverage Company in Toledo, Ohio in 1972 (note the "72" date stamp on the inside panel).  Given the weight of the four six-packs of Hires bottles the case held, tin bands were nailed to the corners for added strength.  For an unknown reason the designer had the side panels marked with the word Hires including a slanted "i" even though the parent company ceased using the slanted “i” in 1931. 

(Figure 1972-08, wooden case, 18.0" x 11.75" x 5.625")

(Figure 1972-09, magazine advertisement, 8.0" x 11.0")