1979
IT HAPPENED IN…1979
U.S. economic woes worsened, with interest rates,
inflation, and the trade deficit growing, gasoline shortages, and
the Consumer Price Index up 13.3%, the biggest jump in 33 years.
The Federal Reserve tightened control of the
money supply, inciting a financial panic.
Banks raised prime rates, bond prices fell, and stock prices
dropped in the heaviest trading since 1929.
The markets recovered most of their losses within a week.
A U.S. Surgeon General report labeled cigarette
smoking “the single most important environmental factor contributing
to early death.”
A partial meltdown released radioactive material
at the Three Mile Island reactor in Pennsylvania, the worst nuclear
accident in American history.
Congress authorized a $1.5 billion federal
bailout for Chrysler Corporation.
Half of the 21,456 murders in the U.S. involved
handguns.
Newly introduced products and inventions included
CompuServe Internet access, the Sony Walkman, and the Trivial
Pursuit game.
1,968 U.S. soft drink bottling plants were in
operation.
In
early 1979 Crush International Inc. launched the “HIRES Catch A Draft
Sweepstakes,” a marketing promotion designed to attract younger
customers. Magazine
advertisements pictured youthful models with several of the “over 900 prizes,” Entries needed to be
received by July 31, 1979.
(Figure 1979-01, magazine
advertisement)