Chapter Directory - 1870s
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Grand opening of Hires' new store at 602 Spruce Street, Philadelphia
Photo of Charles E. Hires, circa age 22, in his drug store
Hires sold his retail store and switched to the wholesale drug business
Charles Hires married Clara Kate Smith
A New Jersey housewife introduced Hires to "homemade root beer"
Resources do not confirm Hires Root Beer at the Centennial Exposition
Hires Root Beer first sold over the counter at his Spruce Street store
Earliest sales figures list 11,520 glasses were sold during 1877
First newspaper advertisement placed for Hires' Root Beer Package
First sample Hires Root Beer Packages offered for 25
¢Advertising expanded to big city newspapers and magazines
Hires' Improved Root Beer Package introduced
Hires' first use of trade cards