1880

1881

1882

Earliest known reference to "Temperance" in Hires advertising materials

1883

Hires expanded to selling both dry (pre-concentrate) and liquid extract

1884

1885

Wholesale concentrated solution offered to druggists "for fountain use"

1886

1887

1888

First use of giveaway picture story books for children

1889

First use of advertising artwork featuring an attractive young woman

Hires' Cough Cure introduced