1910

Hires Boy images were revised to have him holding a crown top bottle rather than a stein

Mrs. Clara K. Hires died

1911

Charles E. Hires married Emma Waln

1912

Marketing increasingly emphasized "Hires," rather than "Root Beer"

1913

Hires Champanale introduced

1914

Hires introduced Josh Slinger, a bug-eyed soda jerk advertising spokesman

1915

Villeroy & Boch ceramic mugs, tankards, serving bowls, and coin coasters introduced

1916

Josh Slinger dropped as Hires' advertising spokesman

1917

Haskell Coffin's illustrations of young women were used for a variety of Hires advertisements

1918

Advertising focused on emphasizing "It is pure"

Booklets for children demonstrated support for U.S. involvement in World War I

1919

Wartime shortage of sugar led to ' purchase of a Cuban sugar plantation

Red Diamond logos adorned kegs, steins, mugs, and syrup display bottles

Hourglass-shaped, ceramic syrup jars were redesigned from using base spigots to top pumps