Chapter Directory - 1910s
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Hires Boy images were revised to have him holding a crown top bottle rather than a stein
Mrs. Clara K. Hires died
Charles E. Hires married Emma Waln
Marketing increasingly emphasized "Hires," rather than "Root Beer"
Hires Champanale introduced
Hires introduced Josh Slinger, a bug-eyed soda jerk advertising spokesman
Villeroy & Boch ceramic mugs, tankards, serving bowls, and coin coasters introduced
Josh Slinger dropped as Hires' advertising spokesman
Haskell Coffin's illustrations of young women were used for a variety of Hires advertisements
Advertising focused on emphasizing "It is pure"
Booklets for children demonstrated support for U.S. involvement in World War I
Wartime shortage of sugar led to ' purchase of a Cuban sugar plantation
Red Diamond logos adorned kegs, steins, mugs, and syrup display bottles
Hourglass-shaped, ceramic syrup jars were redesigned from using base spigots to top pumps